<h2>MMR Advisory Board Bios</h2>
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<p align="center">Bill Bagwell</p>
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<td width="99%">William R. Bagwell, Senior Vice President, is responsible for Marketing Research and Forecasting at the Mattson Jack Group (MJG). Mr. Bagwell has been with MJG since 1998 and has more than 25 years of pharmaceutical industry experience, starting in 1980 as a pharmacy officer in the U.S. Army Medical Service Corps. His career includes management positions in marketing research, R&D administration, product management, and regional marketing during nine years at Mead Johnson, a division of Bristol-Myers Squibb. In addition to his expertise in marketing and primary marketing research, Mr. Bagwell has a vast understanding of audited sales and prescription data, having spent four years in information management at NDC Health. Mr. Bagwell has an M.B.A. in Marketing from Mercer University and a B.S. in Pharmacy from University of Louisiana-Monroe.</td>
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<p align="center">Debbie Beers</p>
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<p>Debbie Beers is the Vice President of Consumer Insights at Furniture Brands International. Debbie has responsibility for utilizing key findings and insight from Market Research and Business Intelligence to drive FBN Brand Portfolio Strategy and Consumer-Based Product and Design Innovation. She leads the New Product Development Process and the development of Market Research and Business Intelligence capabilities for FBN. Debbie joined Furniture Brands in 2008. She has over 20 years of market research and business intelligence experience with a number of Fortune 500 companies. Prior to joining Furniture Brands International, she was Director of Market Intelligence at Michelin leading the primary consumer market research, business intelligence, and forecasting disciplines for North America. In addition, she was a Director of Market Research at U S WEST (now Qwest Communications) in Phoenix, Arizona and a Global Market Research Manager for the Diagnostics Division of Abbott Laboratories in Illinois. Debbie has an undergraduate degree in marketing and a Masters of Business Administrative Sciences (with an emphasis on statistics and market research) from Iowa State University.</p>
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<p align="center">Jim Berling</p>
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<td width="99%">Jim is the Managing Director of the Burke Institute and a member of the senior management team at Burke, Inc. His responsibilities include all client and operational issues for the Institute such as leading seminars and consulting on many qualitative and quantitative research projects for clients in the financial services, healthcare, industrial equipment and consumer packaged goods industries. Jim also leverages his research and business expertise to teach many of the Burke Institute seminars on topics including Qualitative Research, Online/Internet Research, and the Storewars business simulation designed for manufacturers and retailers in the CPG industry. The Burke Institute is the global leader in marketing research education having trained more than 75,000 research professionals in 40 countries. Prior to joining the Institute, Jim directed the marketing team for a computer software company that introduced a variety of new products for the business-to-business and consumer marketplace. He also has experience working for a major financial services company. Jim's academic background includes a MBA in Marketing and Finance from the University of Cincinnati and a BA in Economics from Washington University in St. Louis, Missouri.</td>
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<p align="center">Diane K. Bowers</p>
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<td width="99%">Diane K. Bowers is the President of the Council of American Survey Research Organizations (CASRO), with which she has been associated since 1979. She is also a member of ESOMAR’s Professional Standards Committee and sits of the Board of Advisors of the Masters in Marketing Research programs at the University of Georgia, the University of Texas at Arlington, and the University of Wisconsin at Madison. In addition, Diane is a Past President of the Council for Marketing and Opinion Research (CMOR), the Market Research Council (MRC), and the Research Industry Coalition (RIC).</td>
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<p align="center">Michael Brereton</p>
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<td width="99%">Mr. Michael Brereton is President of Maritz Research, 14th largest full service marketing research agency in USA. Prior to becoming president, Michael was the North America Managing Director having general management responsibility for all Maritz Research business sectors headquartered in the United States, Canada and Mexico. With over 20 years of marketing research and management experience, Michael has worked in key aspects of the marketing research business including business development, operations management and administration. Prior to joining Maritz in 1987, Michael was involved in advertising research, future product planning research, and corporate segmentation strategies while employed at General Motors Corporation. Michael holds a Master in Business Administration from Bowling Green State University in Ohio and a Bachelor of Science degree from General Motors Institute in Flint, Michigan.</td>
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<p align="center">Blake Burrus</p>
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<td width="99%">Blake Burrus is Sr. Vice President, Client Consulting in the BASES unit of The Nielsen Company. Blake has global responsibility for the New Verticals practice group, and in this capacity is leading BASES’ expansion into industries such as consumer electronics, durable goods, entertainment, pharmaceuticals, and telecommunications. Blake has over fifteen years of experience consulting on innovation strategy, initiative optimization and commercialization of new products and services. During this time he has worked with many of the world’s leading consumer goods and service companies to build successful new introductions throughout the Americas, Europe, Asia, and the Middle East. Prior to this role, Blake was VP/Region Manager for BASES’ UK operations, based in Oxford, England. Blake holds a BS in Business Administration from Indiana University.</td>
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<p align="center">James D. Carter</p>
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<td width="99%">James D. Carter is Executive Director of Advertising Research & Metrics, AT&T and is responsible for anticipating, developing and delivering marketing research, database analysis, predictive modeling and customer satisfaction measurements to support all SBC units. This market information assists in understanding customer product/service needs or desires and evaluating the impact of marketing plans (pricing, channel selection, advertising & promotions) on sales and customer loyalty. Jim earned a Master of Business Administration degree from the University of Arkansas-Fayetteville, and an economics degree from Arkansas Tech University. Mr. Carter taught for six years as an Assistant Professor of Marketing at Oklahoma Christian University (Oklahoma City). Mr. Carter also worked in television news as a reporter/producer for a local station in Amarillo, Texas.</td>
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<p align="center">Rod Cober</p>
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<td width="99%">Mr. Cober is Executive Vice President, Client Services at Burke, Inc. In this capacity, he has overall responsibility for the quality of the measurement, analytical, and consulting services that Burke provides to its clients. In addition to its domestic business, he is also responsible for the coordination and implementation of Burke's worldwide customer loyalty and custom research programs, which have been conducted in more than 50 countries around the world. Rod holds undergraduate degrees from Valley Forge Military Academy and the University of Maryland, and an MS in Marketing from Penn State University.</td>
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<p align="center">Mike Flynn, Ph.D.</p>
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<td width="99%">Mike Flynn is principal of Flynn Consulting. Previously he spent 25 years in advertising, more than 20 with D’Arcy advertising in St. Louis. Mike’s background is in account planning and research. Mike’s educational background includes a Ph.D. from the University of Kansas. During the course of his career Mike has worked on developing marketing and advertising strategies for such brands as Budweiser, Uncle Ben’s, Milky Way, SBC, Whiskas, Skittles, and Coca-Cola, as well as many less well known brands in categories ranging from lift trucks to non-profits to milk.</td>
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<p align="center">Chris Hauck</p>
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<td width="99%">Chris Hauck is the President of Lynx Research Consulting. For more than 20 years Chris has honed his research skills across a wide variety of categories- from telecom and IT to consumer packaged goods, medical products and consulting. He is adept at decoding a year’s worth of behavioral trend data or delicately moderating consumers through in-depth conversations about mortality and medicine. He claims “happiness” as his motivator in life and you can see it in how he adores all three of his children (Kali, Spencer and Talulah) and still gets weak-kneed about his wife of 13 years Jules. Of course for Chris, ultimate happiness can really only truly be achieved when TCU wins its first BCS National Championship… which should explain why his blood has a purple hue to it.</td>
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<p align="center">Brian Hagan</p>
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<td width="99%">Brian Hagan, Executive Vice President, and head of Consumer, Commercial, and Health Industries (CCHI), joined dmrkynetec in July 1991. He has over 20 years of research experience with concentrations in research design, database management, and statistical analysis. For ten years he conducted research on the delivery of mental health services for the University of Missouri – Columbia, School of Medicine. Brian has worked extensively in both agricultural and non-agricultural industries, particularly in the human and animal health markets. Current clients include human and animal health product manufacturers, farm organizations, medical associations, and state departments of agriculture. His areas of expertise include market segmentation, pricing analysis, print ad diagnostics, website evaluations, and conjoint/discrete choice analyses.</td>
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<p align="center">Richard Homans, Ph.D.</p>
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<td width="99%">Richard Homans is the Sr. Vice President of Ipsos Forward Research, a company he started in 1997. For 12 years prior to that, he was Vice President of Custom Studies at Doane Marketing Research. This was preceded by academic appointments at the University of Illinois—Urbana-Champaign, the University of Missouri—St. Louis, and the University of Houston. Dick received his Ph.D. in Business, with special emphasis on Marketing and Quant Methods, and a Master of Business Administration from the University of Houston and a BSEE from Washington University.</td>
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<p align="center">John Hostetler</p>
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<td width="99%">John Hostetler is Director of Market Research, Market Research Kellogg Company. He has experience with measuring the effectiveness of advertising, promotion, trade spending, and other in-store marketing activities. He also has experience with store level space and pricing planning systems, pricing research, geographic information systems, brand strategy research, applying research tools with chains and distribution strategy. John has a Master of Science in Industrial Administration (MBA) and a Bachelor of Science in Computer and Electrical Engineering from Purdue University.</td>
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<p align="center">Chad Johnson</p>
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<td width="99%">Chad Johnson is a Partner with Answers Research, a custom marketing research firm based in San Diego, California. Chad has extensive experience designing and applying advanced statistical techniques to quantitative studies including conjoint, segmentation, structural equation modeling, and other multivariate techniques. Additionally, Chad has developed custom conjoint analysis simulation software for more robust forecasting. Prior to becoming Partner, Chad held the position of Senior Methodologist at Answers Research. He earned a M.S. in Statistics from Northern Illinois University with an emphasis on general linear models.</td>
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<p align="center">Susan Jones, DVM</p>
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<td width="99%">Susan Jones is a Vice President in the Agribusiness, Food and Animal Health Division of Ipsos-Reid, world’s third-largest survey-based market research company, and is based in Toronto, Canada. Susan is a veterinarian with 17 years’ experience in agricultural marketing, marketing research and marketing communications. She has managed many qualitative and quantitative studies in the Canadian, U.S. and global agribusiness sectors, including animal health (livestock and companion animal), crop protection, pet nutrition and livestock feed. Susan has a D.V.M. and a B.Sc. (Biology) from the University of Guelph, Canada.</td>
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<p align="center">Todd Jones</p>
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<td width="99%">Todd Jones has just joined the CRM Marketing Group for the Diabetes Care Division of Roche Diagnostics. As the CRM Database Marketing Manager, he is responsible for maintaining the Customer Database and identifying opportunities for its enhancement. Todd also manages strategic initiatives involving modeling and customer targeting. Roche Diagnostic's customer retention program has been recognized with the Gold Excellence Award from the National Center for Direct Marketing. Prior to this role, Todd Jones was a Market Research Principal for the Diabetes Care Division….Roche Diagnostics is the manufacturer of ACCU-CHEK® brand diabetes testing products</td>
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<p align="center">Gayle Lloyd</p>
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<td width="99%">Ms. Gayle Lloyd is the Manager of Product Research & Competitive Intelligence at Batesville Casket, A division of Hill Rom. Prior to Batesville Casket, she was the Manager of Market Research at Sears Holding Company, Hoffman Estates, IL. Prior to joining FedEx, Gayle was the Director of Marketing Information at Roadway Express where she was responsible for marketing research, database marketing, competitive intelligence and sales force goal setting and sales force automation systems. Prior to Roadway, Gayle was the Director of Marketing Research at General Electric Capital Services Rail Car Division. She has held a variety of other management positions primarily in marketing at several other Fortune 500 companies including AT&T, Jersey Central Power and Light Company and East Ohio Gas. Gayle received her BA from Ohio Dominican College and MA from Ohio State University where she also pursued a doctoral degree. She also participated in an Executive Management Program at Weatherhead School of Management, Case Western Reserve University.</td>
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<p align="center">Jeff Minier</p>
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<td width="99%">Jeff Minier is Executive Vice President at dmrkynetec, which he joined after working as Director of Global Research and Business Intelligence, for Merial. An alumnus of the MMR program, he completed an internship at Maritz. Jeff has several years of experience with marketing research suppliers which has given him substantial understanding about the needs of client organizations. Jeff received a Master of Marketing Research degree from SIUE and an undergraduate degree from the University of Georgia. He has maintained strong ties to the MMR program through his active involvement in the MMR alumni association.</td>
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<p align="center">William D. Neal</p>
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<td width="99%">William Neal is Senior Partner, Co-Founder and Co-Owner, of SDR Consulting. In his corporate function as Senior Executive Officer, Bill has overall management responsibility for the strategic direction of the firm. As a Senior Consultant and Practice Leader, he is responsible for project management, client relationships, proposal development and research design. Bill leads the legal consulting practice at SDR. Bill received a Master of Science in Industrial Management with a specialization in Operations Research and Systems Analysis from Georgia Tech and a Bachelor of Science degree in Commerce and Engineering from Drexel University. Recognizing his long term contributions to the profession of marketing research, the Marketing Research Association awarded Bill with an Honorary Lifetime Membership in 1997. He is a recognized expert in the fields of market segmentation, product positioning, product optimization, brand value, brand equity, and advanced research methods. In 1995 Bill was the fourth person to receive AMA's Lifetime Achievement Award for service to the Profession of Marketing Research.</td>
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<p align="center">Leslie Schall</p>
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<td width="99%">Leslie Schall has nearly 20 years of marketing research experience with a number of Fortune 500 companies. Currently, Leslie is the Director of Marketing Intelligence for the Passenger and Light Truck and the Heavy Truck divisions at Michelin North America. In this function she oversees short and long term strategic planning which is done through market research, business intelligence, forecasting, and market share analysis. She has been with Michelin for approximately seven years. Prior to joining Michelin, Leslie worked in the global Strategic Marketing, Presearch, Research and Trends group at Coca-Cola. Working in Atlanta, Georgia (and a short-term assignment in Bangkok, Thailand), Leslie conducted all types of primary research that were used to guide strategy and define tactics for Coca-Cola, diet Coke, Sprite, Fanta and other brands. Leslie has an undergraduate degree in Marketing from University of Missouri and Masters of Marketing Research from University of Georgia. Leslie and her husband Marcus currently reside in Greenville, South Carolina with their two sons, Lukas and Jakob.</td>
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<p align="center">Madhav N. Segal, Ph.D.</p>
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<td width="99%">Madhav Segal is the Director of the Master of Marketing Research (MMR) program, which he founded in 1984. Dr. Segal serves as a Marketing Consultant to a variety of marketing, business, and marketing research service agencies and organizations. He has been an invited speaker on marketing and marketing research topics for many industry, academic associations and trade organizations both in the United States and abroad (including several countries in Europe, Asia, North & South America, Australia, and Africa). He is extensively published in leading marketing and marketing research journals such as Journal of Marketing Research, Journal of Business Research, European Journal of marketing, Journal of Advertising, Journal of Data Collection, Industrial Marketing Management, California Management Review, Journal of Professional Services Marketing, Health Marketing Quarterly, Canadian Journal of marketing Research, International Journal of Retail and Distribution Management, Journal of Business Ethics and Marketing Research: A Magazine of Management & Applications. Dr. Segal’s teaching and research credentials also include several awards for outstanding teaching and scholarly research. He is the recipient of the 1997 Paul Simon Teaching Research Award. This prestigious award recognizes his success in linking his excellence in teaching with his outstanding research. He has also received the 2000 Great Teacher Award at the university.</td>
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<p align="center">David Silver</p>
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<td width="99%">David Silver is Vice President, Strategy & Portfolio Management for the Pharmaceuticals segment at Covidien, Plc., a leading $10 billion global healthcare products company. The business, formerly known as Tyco Healthcare, separated from parent company Tyco International on June 29, 2007. In this position, Mr. Silver is responsible for leading portfolio management, strategic planning and analytical assessment programs for the Pharmaceuticals segment. In this role, Mr. Silver supervises product development decisions and the implementation of the strategic planning process for the segment in collaboration with Covidien’s Corporate Strategic Planning organization. With more than 30 years of experience in the pharmaceutical industry, Mr. Silver joined Covidien in July 2007 from Argent Rx Solutions in Wilmington, N.C., where he counseled emerging pharmaceutical companies on strategic marketing and commercial analytics. Prior to this, he served in senior management positions at Xanodyne Pharmaceutical, AAIPharma and Elan Pharmaceuticals. He also served as the Vice President for Business Information and Analysis at Sanofi-Synthelabo Pharmaceutical. Mr. Silver received a master’s degree in business administration from Rutgers University and a bachelor’s degree in pharmacy from the University of Rhode Island.</td>
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<p align="center">Diane K. Spencer</p>
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<td width="99%">Diane K. Spencer is Vice President, Business Intelligence & Analysis, Commerce Bancshares, a $15 billion major regional bank holding company in the Midwest. She is responsible for managing all aspects of business intelligence at Commerce, including working with Information Technology to design and implement consumer databases, designing & implementing marketing research studies, developing statistical predictive models, and performing data mining and analysis to understand strategic and tactical business issues facing the organization. She manages these functions for the three major lines of business at Commerce, including Consumer Banking, Commercial/Business Banking, and Investments. Diane received her MBA from coursework completed at the University of Michigan and University of Missouri- St. Louis and a Bachelors of Science degree from the University of Missouri- St. Louis.</td>
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<p align="center">Marjette M. Stark</p>
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<td width="99%">Marjette has over fifteen years of experience in consumer and business-to-business marketing research. Her knowledge base is founded on years of traditional research management addressing a wide variety of marketing issues. Marjette has executed the design, implementation, and analysis of both qualitative and quantitative studies across a wide variety of industries such as telecom, CPG, automotive, consumer electronics, travel, financial services, entertainment, and international. She was also an early contributor to a joint venture established between M/A/R/C and America Online (AOL), now known as DMS Research (subsidiary of AOL.).Marjette is actively involved in the marketing research industry and has frequently spoken at research conferences sponsored by the American Marketing Association, the Advertising Research Foundation, and the Institute for International Research. Marjette graduated Summa Cum Laude from the Robert H. Smith School of Business at the University of Maryland where she received an M.B.A., and from Minnesota State University where she earned a B.S. in Business Management.</td>
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<p align="center">John J. Sterling, Ph.D.</p>
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<td width="99%">John J. Sterling is the Vice President of Marketing & Category Management at Ralston Foods/ Ralcorp (Ralcorp spun off from Ralston Purina 4/94) and manages all consumer marketing and category management programs. He has been with Ralston since 1985. John has extensive training and experience in advanced research methodologies, quasi-experimental techniques and multivariate statistics. Have done extensive analytical work on data collected using custom survey techniques, household panel data, and syndicated sales data. John earned his Ph.D. and M.A. in experimental psychology from the University of Missouri—Columbia and his Bachelor of Arts degree in psychology from DePauw University.</td>
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<p align="center">William Stewart</p>
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<td width="99%">William Stewart has 15 years of research consulting experience that spans political campaigns, public affairs initiatives, and a wide range of corporate matters – from branding to internal communications to crisis management. Since joining Fleishman-Hillard in 2004 as director of research, Mr. Stewart has managed numerous strategic research and measurement programs for clients that include Amgen, Kodak, Shell, Centex, AT&T, Papa John’s, Enterprise Rent-A-Car, and JA Worldwide. Before joining Fleishman-Hillard, Mr. Stewart was a senior vice president and partner with one of the nation’s top political polling firms in Washington, D.C., where he worked with political candidates, trade associations, not-for-profit organizations, government agencies, and businesses of all sizes. Among his clients were companies and organizations like the American Society of Anesthesiologists, British American Tobacco, Catholic University of America, Corporation for Public Broadcasting, International Republican Institute, Koch Petroleum Group, Merrill Lynch, Philip Morris, and Bacardi. Mr. Stewart has also held positions at a California-based media consulting firm, a gubernatorial race in New Jersey, and the Budget Committee of the U.S. House of Representatives. He holds a degree in international affairs from The George Washington University in Washington, D.C.</td>
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<p align="center">Helen Turner</p>
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<p align="center"><img src="/id0904f67a806277e6" alt="" width="115" height="175" border="1" /></p>
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<td width="99%">Helen Turner is Director, International Marketing Research (Retired), Anheuser Busch, Inc. She began her career in market research in Chicago at Household International, a financial services company, and then moved to St. Louis to work at Anheuser-Busch in 1983. At A-B, she was first in the New Product Development group, doing research on new food and beverage products, and then later began doing international research for Budweiser. This involved traveling to 30+ countries to talk to beer drinkers, and visiting the local bars and stores. She is on the boards of COCA, and the International Institute. Helen received her degrees from Northwestern University and Oberlin College.</td>
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<p align="center">Ron Weidemann</p>
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<p align="center"><img src="/id0904f67a806277f3" alt="" width="115" height="175" border="1" /></p>
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<td width="99%">Ron Weidemann is a Partner with Answers Research, a custom marketing research firm based in San Diego, California. He has designed, implemented, and presented numerous custom research studies, both domestic and internationally for executives in the Fortune 50. Ron has unique expertise in conducting international marketing researchutilizing a wide spectrum of research methodologies. His areas of expertise include New Product Development, Opportunity Analysis, Purchase Process, and Pricing research with an emphasis in High-Technology. Prior to becoming Partner, Ron was a Senior Research Manager and VP of Business Development with Answers Research.</td>
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<p align="center">George Wilkerson</p>
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<p align="center"><img src="/id0904f67a806277e5" alt="" width="115" height="175" border="1" /></p>
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<td width="99%">George Wilkerson serves as the Communications Industry Group leader for Market Strategies International. Prior to Market Strategies International, he served as the president for Flake Wilkerson Market Insights. His background includes results-oriented marketing consultation with several of the largest corporations in the world along with over 20 years of experience managing research operations. George oversees daily operations and interfaces with clients regarding their research needs. His expertise includes customer satisfaction and customer value research, primarily designed to support strategic market planning. George holds a bachelor’s degree in Business Administration with an emphasis in Computer Science from the University of Central Arkansas. In 1997 he was designated one of Arkansas’ “Forty Under Forty” by Arkansas Business for his achievements and successes thus far in his career.</td>
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