<h2></h2><h2></h2><h2>Mission and Objectives</h2><p align="center"></p><p><strong>Program Mission</strong></p><p>The Master of Marketing Research (MMR) program aims to:</p><ul> <li>Develop marketing research managers and professionals for business and public organizations.</li> <li>Prepare students for professional careers in marketing research through specialization and advanced training in marketing research.</li> <li>Enhance professional development and career advancement opportunities for business professionals in marketing research.</li></ul><p align="center"></p><p><strong>Program Objective(s)</strong></p><p>The objective of the program is to prepare students for managerial positions and to develop marketing research professionals who</p><ul> <li>Comprehend marketing research processes to define marketing opportunities and problems, help solve management problems, and therefore aid in marketing decision making </li> <li>Can plan and design marketing research projects </li> <li>Can execute and manage marketing research projects </li> <li>Know and understand applications of marketing research specialties and analytical techniques </li> <li>Can write and prepare a cogent, well-organized research report </li> <li>Can communicate research proposals, results, conclusions, and recommendations clearly and effectively</li> <li>Meet business’ continuing and emerging needs for marketing research personnel and research services.</li></ul><p></p>