Pre-Common Body of Business Knowledge (CBBK) Courses
Business Statistics
Knowledge and applications of Excel and Power Point, data analysis and related software (e.g., SAS, SPSS) is critical
Good communication (written and oral), and
Good interpersonal skills are a prerequisite for success
CBBK Courses
Quantitative Analysis
Financial Accounting
Managerial Accounting
Corporate Finance
Management of Organizations
Information Systems Theory
Marketing Management
Managerial Economics
Program Courses
Marketing Planning and Strategy
Buyer Behavior
Product Management
Marketing Information and Research
Research Design and Data Collection
Marketing Research Methodology and Data Analysis
Marketing Research Management and Strategy
Electives
Services Marketing
Advertising Research
Special Topics in Marketing Research
Database Marketing
Syndicated Data Analysis
Seminar in Marketing
Non-parametric Statistics
Survey Sampling
Multivariate Analysis
Capstone
Marketing Research Management and Strategy
Marketing Research Design Project
For a more thorough explanation of the program, please click on the Coursework link in the lefthand navigation panel.
