 | Chris is the Vice President in the Global Marketplace Insights group, where he is responsible for advertising, brand, and business-to-business research. Prior to joining American Express, Chris spent the last 10 years at Microsoft, as the Senior Director of Corporate Research. His tenure included worldwide initiatives in customer satisfaction, public relations, brand, naming, image, and communications research. Chris has won industry awards for his accomplishments in analyzing the ‘swing voter’ consumer, developing a framework for effective branding, and building a social media insight measurement system.He holds a Master of Science degree in technology management and a Bachelor of Science degree from Stevens Institute of Technology. In total, he has spent 17 years building, growing, and leading market research organizations. He brings a strong consultative orientation to the market research discipline from his time at Accenture (formerly Andersen Consulting) and as the Associate Director of the Technology Practice at FIND/SVP. |
