 | Madhav Segal is the Director of the Master of Marketing Research (MMR) program, which he founded in 1984. Dr. Segal serves as a Marketing Consultant to a variety of marketing, business, and marketing research service agencies and organizations. He has been an invited speaker on marketing and marketing research topics for many industry, academic associations and trade organizations both in the United States and abroad (including several countries in Europe, Asia, North & South America, Australia, and Africa). He is extensively published in leading marketing and marketing research journals such as Journal of Marketing Research, Journal of Business Research, European Journal of marketing, Journal of Advertising, Journal of Data Collection, Industrial Marketing Management, California Management Review, Journal of Professional Services Marketing, Health Marketing Quarterly, Canadian Journal of marketing Research, International Journal of Retail and Distribution Management, Journal of Business Ethics and Marketing Research: A Magazine of Management & Applications. Dr. Segal’s teaching and research credentials also include several awards for outstanding teaching and scholarly research. He is the recipient of the 1997 Paul Simon Teaching Research Award. This prestigious award recognizes his success in linking his excellence in teaching with his outstanding research. He has also received the 2000 Great Teacher Award at the university. |
