 | Leslie Schall has nearly 20 years of marketing research experience with a number of Fortune 500 companies. Currently, Leslie is the Director of Marketing Intelligence for the Passenger and Light Truck and the Heavy Truck divisions at Michelin North America. In this function she oversees short and long term strategic planning which is done through market research, business intelligence, forecasting, and market share analysis. She has been with Michelin for approximately seven years. Prior to joining Michelin, Leslie worked in the global Strategic Marketing, Presearch, Research and Trends group at Coca-Cola. Working in Atlanta, Georgia (and a short-term assignment in Bangkok, Thailand), Leslie conducted all types of primary research that were used to guide strategy and define tactics for Coca-Cola, diet Coke, Sprite, Fanta and other brands. Leslie has an undergraduate degree in Marketing from University of Missouri and Masters of Marketing Research from University of Georgia. Leslie and her husband Marcus currently reside in Greenville, South Carolina with their two sons, Lukas and Jakob. |
